Monday, September 26, 2011

Thesis Statement/Purpose

"Back to the Land" uses large visuals  of fast people and fast food to help convey a message that our society is living an out of control lifestyle, because we abandon our forefathers simple agrarian lifestyle.  We must return to utilizing the lands organic resources as our primary means of support and sustenance to reset the mentally of our society.

My purpose is to get the attention of a audience who wants a healthier , slower pace of life, mainly the baby-boomers.  They partially created the attitude of wanting everything right now, bigger and faster. They are aging, and the economy has striped many of their wealth, so they will be interested in helping to bring back some simplicity.  This is an audience experienced in the hussle and bussle of life and understands the foundation of health, which is healthy eating.  They just got lost.

Monday, September 12, 2011

Doctor's Office

My view of a doctor's office was a sterile place with a few rows of hard chairs with  straight backs.  Last week, my views were shattered.  I visited a doctor's office which had to be designed and decorated by someone with a calm spirit and a love for nature.  The sofas were white leather which reflected a feel of sterilization and peace, but the appeal to patients that it was okay to have a seat of comfort. Carpets of an enhanced dirt color with a hint of white spects partially covered the hardwood floors which had a shine of the sun on a cloudless day. 

This office sent a message to patiences wheather true or false,  that their care would  be a reflection of this office.  The plants were spottless.  There weren't even a hint of neglect.  Their branches took on the appearance of those belonging  to a healthy tree.  This space maker is sent a message of I care.