My view of a doctor's office was a sterile place with a few rows of hard chairs with straight backs. Last week, my views were shattered. I visited a doctor's office which had to be designed and decorated by someone with a calm spirit and a love for nature. The sofas were white leather which reflected a feel of sterilization and peace, but the appeal to patients that it was okay to have a seat of comfort. Carpets of an enhanced dirt color with a hint of white spects partially covered the hardwood floors which had a shine of the sun on a cloudless day.
This office sent a message to patiences wheather true or false, that their care would be a reflection of this office. The plants were spottless. There weren't even a hint of neglect. Their branches took on the appearance of those belonging to a healthy tree. This space maker is sent a message of I care.
Beautiful writing here. What I MOST LOVE about this post is your reference of specific details. For example, the feeling of the chairs, the color of the leather, and the gleam of the floors. You really set the scene in this office, and I think you are very clear that all these design details are strategies the office uses to send a message, as you say: "I care." Just as doctor's offices use strategies like design/decor to set a scene and communicate with patients, authors also use strategies to have an effect on readers. I am sure you will have no trouble understanding how these concepts transfer from spaces to written/visual texts.
ReplyDeleteI like how you target a specific market the baby-boomers! Will you do a survey to find out what specific people you want to target and what georaphical area your targeting?
ReplyDeleteDave